Cultural Differences in Betting Approaches: A Comparative Analysis Across Countries
Even though the principles of betting are quite simple, the entertainment itself is widespread throughout the world, due to which people of different nationalities treat it diversely: they prefer certain types of bets to others or have an inclination only to certain sports, also often resorting to specific ways of distributing bankrolls.
For example, one of the bookmakers providing their services for different continents and countries is 1win – the platform operates on the territory of Europe, West Africa and Central Asia and in each of these regions bettors have their own approaches to sports predictions. The app allows to bet on UFC, UEF A events and generally gives out a choice of 40+ different disciplines: sportsbook contains lots of global and local matches of varying levels, therefore, it is better to navigate this page to know more about betting markets and options.
Here are the comparatives on bettors’ behavior across various continents of the world: the results were provided by national regulators and independent analytic agencies.
Africa
Throughout the last 5 years, the betting market transformed visibly due to digitalization in Africa.
Finally online platforms replaced physical betshops and SMS-betting, which were the only optionsfor a long while (although, there are still some of them available).
The most popular discipline to bet on is Football. Most of the people usually bet on Serie A and Laliga, yet this year Euro 2024 gathered tons of attention from African audiences as well. Consideringpeoples’ views on betting, it is rather deemed as a ‘fun group activity’ – Africans prefer to place small bets on significant matches along with their relatives instead of wagering big amounts of money and risking alone by themselves.
America
Not only does the USA have a cultural emphasis on personal freedom, but also allows all forms of gambling and betting in some of its states with minimal restrictions. Needless to mention that most of the Americans grew up with an example of famous bettors, such as Doc Holliday , which led to mass popularization of this activity . American people often wager huge amounts, yet only do it openly and occasionally , according to AGA research.
Europe
There are countries where bettors take analytical, wise approach (such as Germany and Scandinavian regions, where people take into account all of the statistics and even insider information before wagering any money and often commit to using foreign bookmakers’ markets simply to have access to better tools and options) and the ones where the audience rely more on their intuition – Italy , Spain and Portugal. According to various statistics, Southern European people wager big amounts of money on their favorite teams regardless of the tournament’s title, always choosing the players they already supported for years.
Therefore, we can see how cultural aspects have an effect on betting behaviors. Some of the regions have particular disciplines engraved in their celebration culture, meanwhile others simply got their residents’ lifestyle permanently impacted by sports.